Since the beginning, I operated under the name Rational Acoustics Scandinavia. From a marketing perspective, this seemed to make sense, as approximately 80% of our portfolio is dedicated to Rational Acoustics’ SMAART software.
Alongside this, I teach audio engineering (SMAART) classes and offer a range of specialized products such as iSEMcon microphones, SLS Audio in-ear adapters, sound cards, and the 10EaZy SPL measurement package.
However, over time, it became increasingly apparent that the name Rational Acoustics Scandinavia caused confusion internationally. It led some to believe that my company was owned by Rational Acoustics USA, which is not and never was the case. Rational Acoustics Scandinavia / TZ Audio is and always was independently owned and operated by me.
In simple terms, I purchase the software from Rational Acoustics and distribute it under my own company, which is now called TZ Audio. While we work closely as partners with my suppliers, I am a distributor, not an extension of any company I represent and distribute the products of.
This confusion extended beyond just the public—it also created complications with tax authorities and financial institutions.
To clarify this distinction and reinforce our independence, I have rebranded to TZ Audio. The name reflects my initials (TZ) and highlights my focus on audio solutions. This change ensures a clearer understanding of who we are, without altering my strong commitment to delivering top-tier audio products and services.